Beyond Calling: How Modern Phone Systems Power Sales and Customer Support

Businesses everywhere have always utilised a phone for their basic operations. It’s a necessity, but rarely used strategically. That is because traditional phones have limited functionality and are mainly used for a single purpose: making calls.

This approach is changing quickly because more and more UK businesses are adopting modern phone systems for their communication channels. These systems are no longer limited to making and receiving calls. Instead, they are becoming fully integrated communication solutions that contribute to sectors other than only communication, like strengthening sales performance, improving customer experience, and helping teams work smarter. Regardless of your business industry, today’s phone technology can do far more than traditional setups ever could for your business.

How modern phone systems strengthen sales performance

A higher conversion rate for sales teams depends on the speed, structure and consistency of calls, and modern phones support all three. Here are some features offered by advanced phone systems that can diversify your customer base.

• The click-to-dial feature helps improve the speed of calls made per day. It allows you to click on a number and call (whether in an email, text or a web page) without manually dialling it.
• Automatic call logging takes off the repetitive tasks from your team’s plate.
• The CRM integration feature integrates the existing software with the phone system.

With these small improvements and tracking employee activity in real time, businesses can increase their sales conversion rate by a margin.

Cost comparison: traditional vs modern technology

Cost is one of the biggest factors when choosing a phone system, especially for small businesses with limited budgets. For a better understanding, businesses should compare VoIP vs landline cost to see which option benefits them long-term.

VoIP: Generally offers low set-up fees (because it operates via an internet connection and does not require physical copper lines), minimal hardware requirements (businesses can repurpose their analogue phones for a VoIP system) and affordable monthly pricing.

Landline: Rely on a physical copper infrastructure, which needs to be installed underground, and each employee must get an individual connection with dedicated hardware. Monthly maintenance can add up for such systems, and scaling gets even more out of the question for businesses on a tight budget. Adding or removing employees requires changes in the infrastructure itself, which becomes costly. 

Role of VoIP systems in enhancing customer support

VoIP systems make communication easier within teams, but they also raise the customer support standards overall. Modern phone systems come with smart tools like call queues and routing, which cut down the waiting time for consumers. The majority of the VoIP systems also support multiple-channel customer support, where customers can switch between phone, chat, and email without repeating themselves. 

Final step: How to make the switch

Businesses can’t choose to opt out of switching to a VoIP system anymore. That is because the use of advanced technology raises the expected support quality for customers. If they don’t receive it from your business, consumers will replace you with your competitors who have already integrated modern phone systems in all their business fronts.

Before making the decision, analyse your current business operations so you can streamline your transition. A reliable broadband connection is the most important requirement, as call quality heavily depends on your internet stability. 

Choose a provider that offers UK-based support if that’s important for your business. Transparent and competitive pricing are two more qualities to look for in a VoIP provider. Make sure to keep these in mind because adequate preparation plays a big role in ensuring everything runs smoothly for your business.